Digital Book Review GBSMM - Social Media Mastery

Excuse me while I stray a bit from the topic of all things Mama. I am currently enrolled in an online course  - Social Media Marketing at George Brown College. What can I say... Maternity leave has left me doing a complete 180. I founded The Mamalicious Mamas, run their Meetup board and maintain a Twitter account and Facebook presence online. In the meantime I had discovered that businesses actually hire individuals to manage their social media engagement. #awesomeness!

So voila! I am now working on obtaining a certificate in Social Media.

My current project is a Digital Book Review on my reading choice Social Media Mastery (A Daily Actions Guide): 75 Daily Challenges to Help you Expand your Reach, Build your Platform, and Establish your Online Authority.

I chose this book because I learn well through practice vs theory. The author Dr. Tara Ross applies 75 daily challenges to "help you expand your reach, build your platform, and establish your online authority". Some of the areas that I've expanded my knowledge:
- integrating social media accounts
- embedding content
- interacting with groups.

 Tara Ross' daily challenge format assists you to take small, actionable steps that will help toward developing social media mastery.

I took in my first Kindle purchase on my smart phone and tablet.  On my half hour lunch at work I was able to read, absorb and on occasion - quickly complete a challenge.  On Fridays I would go on Twitter, retweet and #FF (Follow Friday).  I registered on Scoop.it and was able to update my Facebook page with relevant information.  My Pinterest account became a business account and I learned how to Instagram.

(Notice that I bolded those platforms?  They link to my accounts.  Some would call this a shameless plug... I like to refer to this as "Pushing my Content". A technique learned in this book)

I took a moment to thank Tara Ross on Twitter, and she replied!!

Wondering which type of social media platforms to use, how to engage with others, advice and links for how-to's?  Social Media Mastery (A daily Actions Guide) is definitely the book to read.  I would recommend it for anyone who is already at ease with any of the social networks discussed in this book.

I created a Tag Cloud highlighting key elements taught within this book.

Please visit me on Pinterest and view my  Pin Board on titled: Social Media Mastery - Digital Report GBSMM.  It contains links and images that support the information I've learned reading this book.  Take a look and let me know what you think.  I was definitely able to better grasp the ideas and findings of Dr. Tara Ross as I read and pinned the links to my board.

I found the book Social Media Mastery to be both relevant and timely.  Not only was it published this year in January, it also referred to the most current platforms.  

So have you read this book?  I would love to know your thoughts.

This Mama's Back In School

Hi Mamas.  I really have to do a better job updating this blog.  Mamalicious Mamas is still going strong, but with being back to work and family time it is sometimes difficult to maintain that ooomph.  I have some great Mamas assisting me, but my communication skills have been lacking a bit.   (Sorry Mama Jen and Melanie).

Enough beating myself up.  This blog also discusses the "behind the scenes"... so let's go there for a bit.

Announcement! I am working on obtaining my Social Media Certificate!  (Yea Me!).

I am using this post for my first assignment: The Digital Book Report.

We are required to choose a social media book of our choice for this course.  I have chosen Social Media Mastery by Tara Ross PHD.   This reading offers "75 daily challenges to help your reach, build your platform and establish your online authority".

Here is my book review via video where I share information about book and the value I have gained from reading it and the challenges offered.   And by the way, it is my first video EVER.  Pardon my nervousness.... But I feel good about the end result.

Here is my tag cloud that I created on www.wordle.net. These words refer to what I learned and the value gained.

You can catch some of the quotes that stood out for me in the book on twitter. You can find them using #GB2014

So Mamas... Are any of you currently going to school or upgrading your skills? What are you taking?